Basic Attention Token BAT Price 0.12692615

The trading volume in 24 hours was 67,790,619USD. The asset has grown over the course of the day. The coin has a market cap of over 400 million dollars and has 0 coins in circulation. The BAT is an open-sourced platform for advertisers, publishers, and users who believe that modern digital advertising is rigged in favor of big players like Facebook. The project was launched in response to the growing monopolization of the advertising business, as a result of which publishers and users find themselves in the zone of responsibility. The BAT token allows you to get rewarded for viewing ads on the network, while publishers can have more direct access to their revenue with the removal of intermediaries. The last link in this chain is advertisers, who use BAT to better manage and target their ad campaigns. When it came to revenue, intrusive advertising placements did not bring benefits. The ads were difficult to avoid as they often didn't match their interests. As the number of clicks on these ads fell along with revenue, companies responded by collecting users' personal data and checking their browsing history without prior permission. The process begins with tracking the level of user engagement when interacting with digital advertising, and storing the relevant data in a distributed registry on the BAT platform. The main unit of measurement is the mental engagement or "attention" of the user invested in viewing digital advertising content. The user's personal information and collected data will be stored on the user's device. Brave is the first browser integration of BAT technology, and the ultimate goal of developers is to integrate the BAT system with all major browsers. Brendan Eich is the inventor of the JavaScript programming language and the mastermind behind this project. BAT token cannot be mined due to its very specific purpose and usage. The total number of token was fixed at 1 500 000 000 BAT, and they were offered in May of last year. The BAT team used a third of the token for grants to promote the token and develop user growth pools. No more token will be created after these pools are exhausted.